MARKETING IN ACTION S. search results in Books, Audio Books & Ebooks at Pickabook.co.uk

Your search for " SERIES like 'MARKETING IN ACTION S.' " has produced 4 results.

Total number of pages displayed: 1

Select number of records to display per page:

Sort by

Select All | Add selected items to basket

VALUE PRICING(hardback)
HOW TO PRICE PRODUCTS AND SERVICES

By: TONY FLETCHER

Published: 25/06/1997

This work provides a treatment of pricing, the setting of a price for goods and services. It contains information on pricing theories, and goes on to lay out a pricing methodology. It also sets pric...

In Stock: None

List Price:	£25.00

Customer Relationship Marketing(Paperback)
Get to Know Your Customers and Win Their Loyalty

By: Merlin Stone, Neil Woodcock, Liz Machtynger

Kogan Page Ltd

Published: 01/04/2000

The authors focus on the customer, emphasising the fact that successful marketing relies on both winning and retaining customers. They provide practical advice, detailed case examples, and tips on h...

In Stock: None

List Price:	£15.99

CREATIVE MARKETING COMMUNICATIONS(paperback)
A PRACTICAL GUIDE TO PLANNING, SKILLS AND TECHNIQUES

By: DANIEL YADIN

Published: 01/12/2002

A practical guide to creative marketing techniques. It features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing crea...

In Stock: None

List Price:	£18.99

VALUE FOR MONEY MARKETING(paperback)
A GUIDE TO MEASURING MARKETING PERFORMANCE

By: RODDY MULLIN

A discussion of marketing accountability: controlling marketing budgets and ensuring that marketing activity produces measurable effects. It covers: marketing spending; the marketing process; creati...

In Stock: None

List Price:	£9.99

Select All | Add selected items to basket