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Dynamics of Influencer Marketing(Paperback / softback)
A Multidisciplinary Approach
Published:
27/05/2024
This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.
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£39.99 |
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£35.99
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Evaluating Social Media Marketing(Paperback / softback)
Social Proof and Online Buyer Behaviour
Published:
31/05/2023
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which...
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Anti-Consumption(Hardback)
Exploring the Opposition to Consumer Culture
Published:
01/09/2022
In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examin...
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£135.00 |
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£111.38
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Continuum of Consumer Choice(Hardback)
Published:
12/03/2024
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extre...
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£135.00 |
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