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Money and Marketing in the Art World(Paperback / softback)
Published:
01/11/2024
This book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of promin...
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Dynamics of Influencer Marketing(Paperback / softback)
A Multidisciplinary Approach
Published:
27/05/2024
This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.
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Future of Charity Marketing(Paperback / softback)
Published:
01/11/2024
Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice, this volume focuses on how charities can prepare for the future through sharing big...
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Evaluating Social Media Marketing(Paperback / softback)
Social Proof and Online Buyer Behaviour
Published:
31/05/2023
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which...
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