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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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here
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| Title:
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ESSENTIALS OF MARKETING
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| By: |
Joseph P. Cannon, William D. Perreault Jr., E. Jerome McCarthy |
| Format: |
Paperback |
| List price:
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£42.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0070172463 |
| ISBN 13: |
9780070172463 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 November, 2009 |
| Edition: |
12th Revised edition |
| Pages: |
608 |
| Description: |
Deals with the strategy planning approach, integrating concepts with the marketing strategy planning model. |
| Synopsis: |
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. |
| Illustrations: |
col. Illustrations, col. maps |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Non-returnable |
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