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Item Details
| Title:
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THE MARKETING GAME!
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| By: |
Charlotte H. Mason, William D. Perreault Jr. |
| Format: |
Mixed media product |
| List price:
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£43.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0071150463 |
| ISBN 13: |
9780071150460 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 August, 2001 |
| Edition: |
3rd Revised edition |
| Pages: |
100 |
| Description: |
Applicable for various areas of Marketing and levels, this title is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility. The instructor can also decide the level of complexity by selecting the number of decision areas a student is forced to consider. |
| Synopsis: |
"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The "Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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