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Item Details
| Title:
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PRINCIPLES AND PRACTICE OF MARKETING
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| By: |
David Jobber |
| Format: |
Paperback / softback |
| List price:
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£40.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
007710708X |
| ISBN 13: |
9780077107086 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 November, 2003 |
| Edition: |
4 ed |
| Pages: |
976 |
| Description: |
Contains introductory marketing modules at undergraduate or MBA level. This book covers topics led by contemporary practice and informed by research. It offers lecturers and students a range of cases, vignettes and adverts, a variety of Internet exercises, ethical dilemmas and chapter reviews, and a package of extra resources online. |
| Illustrations: |
col. Illustrations, col. map, col. port. |
| Returns: |
Returnable |
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