| Title:
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SELLING AND SALES MANAGEMENT
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| By: |
Geoff Lancaster, David Jobber |
| Format: |
Paperback |
| List price:
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£30.99 |
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further information.
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| ISBN 10: |
0273625926 |
| ISBN 13: |
9780273625926 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Edition: |
4th edition |
| Pages: |
448 |
| Description: |
This sales management text covers topics such as direct marketing, computer aided sales support, trade marketing, major account selling and forecasting. It includes a range of examples and cases as well as exam questions for student self-testing. |
| Synopsis: |
This sales management text covers topics such as direct marketing, computer aided sales support, trade marketing, major account selling and forecasting. It includes a range of examples and cases as well as exam questions for student self-testing. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |