| Title:
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CRAFTING AND EXECUTING STRATEGY: THE QUEST FOR COMPETITIVE ADVANTAGE: CONCEPTS AND CASES
THE QUEST FOR COMPETITIVE ADVANTAGE: EUROPEAN EDITION |
| By: |
Arthur A. Thompson, Alex Janes, Margaret A. Peteraf |
| Format: |
Paperback |
| List price:
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£58.79 |
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| ISBN 10: |
007713723X |
| ISBN 13: |
9780077137236 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 February, 2013 |
| Edition: |
European Ed. |
| Pages: |
648 |
| Description: |
Explains the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. |
| Synopsis: |
Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |