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Item Details
| Title:
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MARKETING RESEARCH
AN APPLIED ORIENTATION |
| By: |
Naresh K. Malhotra, SPSS Inc. |
| Format: |
Paperback |
| List price:
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£215.49 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0136094236 |
| ISBN 13: |
9780136094234 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
15 July, 2009 |
| Edition: |
Global ed of 6th revised ed |
| Pages: |
936 |
| Synopsis: |
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs. |
| Illustrations: |
Illustrations, ports. |
| Publication: |
US |
| Imprint: |
Pearson Education (US) |
| Returns: |
Returnable |
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