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Item Details
| Title:
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MARKETING SOUTH AFRICAN TOURISM AND HOSPITALITY
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| By: |
Richard George |
| Format: |
Paperback |
| List price:
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£34.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0195719255 |
| ISBN 13: |
9780195719253 |
| Publisher: |
OXFORD UNIVERSITY PRESS SOUTHERN AFRICA |
| Pub. date: |
20 February, 2001 |
| Pages: |
362 |
| Description: |
An introduction to marketing in the tourism and hospitality industry, this work is written from a southern African perspective. |
| Synopsis: |
This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing. |
| Illustrations: |
facsimiles |
| Publication: |
South Africa |
| Imprint: |
Oxford University Press Southern Africa |
| Returns: |
Non-returnable |
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