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Item Details
| Title:
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MARKETING SUCCESS STORIES
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| By: |
M. C. Cant (Editor), Ricardo Machado (Editor) |
| Format: |
Paperback |
| List price:
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£23.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0195780477 |
| ISBN 13: |
9780195780475 |
| Publisher: |
OXFORD UNIVERSITY PRESS SOUTHERN AFRICA |
| Pub. date: |
22 March, 2002 |
| Edition: |
4th Revised edition |
| Pages: |
352 |
| Description: |
Uses real-life case studies of successful South African companies to increase the reader's understanding of marketing. This edition focuses on fields of marketing, including: cybermarketing, branding, positioning and retailing. It is designed for the South African marketing context. |
| Synopsis: |
This is the 4th edition of a highly successful book specifically designed for the South African marketing context. It uses real-life case studies of successful South African companies to increase the reader's understanding of marketing. Theoretical marketing concepts are presented in a practical way which enables students to contextualise specific marketing challenges and problems in the South African business environment. This new edition focuses on all fields of marketing, including: cybermarketing, branding, positioning and retailing. Perspectives from various levels of business, marketing and retailing are provided. Two thirds of the case-studies are new while those from the previous edition have been completely updated. The text is jargon free and accessible for all South African students. |
| Illustrations: |
illustrations |
| Publication: |
South Africa |
| Imprint: |
Oxford University Press Southern Africa |
| Returns: |
Returnable |
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