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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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Title:
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ESSENTIALS OF MARKETING
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By: |
Frances Brassington |
Format: |
Paperback |
List price:
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£42.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
027370818X |
ISBN 13: |
9780273708186 |
Publisher: |
PEARSON HIGHER EDUCATION |
Pub. date: |
31 January, 2007 |
Edition: |
2 Rev ed |
Description: |
Provides an introduction to the subject of Marketing for all students taking a short or one-semester marketing module - whatever their background. This book shows the links between theory and practice by using case studies drawn from real life, whilst focusing on the most important concepts and theories of marketing. |
Synopsis: |
Brassington and Pettitt? s Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module ? whatever their background. The second edition retains the lively writing style and authority of the authors? Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing. Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further! Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Bedfordshire |
Illustrations: |
col. Illustrations |
Returns: |
Returnable |
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