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Item Details
Title: ESSENTIAL GUIDE TO MARKETING PLANNING
By: Marian Burk Wood
Format: Paperback

List price: £25.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0273725769
ISBN 13: 9780273725763
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 3 June, 2010
Edition: 2nd edition
Pages: 328
Synopsis: Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
Publication: UK
Imprint: Financial Times Prentice Hall
Returns: Returnable
Some other items by this author:
A FRAMEWORK FOR MARKETING MANAGEMENT
CONSUMER BEHAVIOUR
ESSENTIAL GUIDE TO MARKETING PLANNING (PB)
ESSENTIAL GUIDE TO MARKETING PLANNING (PB)
ESSENTIAL GUIDE TO MARKETING PLANNING (PB)
ESSENTIALS OF MARKETING
FRAMEWORK FOR MARKETING MANAGEMENT
FRAMEWORK FOR MARKETING MANAGEMENT
FRAMEWORK FOR MARKETING MANAGEMENT (PB)
MARKETING MANAGEMENT
MARKETING MANAGEMENT
MARKETING PLAN
MARKETING PLAN HANDBOOK
MARKETING PLAN HANDBOOK
MARKETING PLAN HANDBOOK (PB)
MARKETING PLAN HANDBOOK (PB)
MARKETING PLAN HANDBOOK (PB)
MARKETING PLAN HANDBOOK (PB)
MARKETING PLAN HANDBOOK (PB)
MARKETING PLAN HANDBOOK (PB)
MARKETING PLANNING
PLANNING A FUTURE FOR YOUR FAMILY''S PAST (PB)
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING:EUROPEAN EDITION WITH MARKETING PLAN, THE:A HANDBOOK (INCLUDES MARKETING PLANPRO CD ROM)
THE MARKETING PLAN HANDBOOK (PB)
THE MARKETING PLAN HANDBOOK (PB)
THE TRINITY AND THEODICY

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