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Item Details
| Title:
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THE MARKETING PLAN HANDBOOK
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| By: |
Marian Burk Wood |
| Format: |
Paperback |
| List price:
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£42.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0137053509 |
| ISBN 13: |
9780137053506 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
1 January, 2010 |
| Edition: |
International ed of 4th revised ed |
| Pages: |
224 |
| Description: |
'The Marketing Plan Handbook' is a planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. This edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today. |
| Synopsis: |
A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
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| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Pearson |
| Returns: |
Non-returnable |
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