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Item Details
| Title:
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MARKETING PLANNING
PRINCIPLES INTO PRACTICE |
| By: |
Marian Burk Wood |
| Format: |
Mixed media product |
| List price:
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£49.98 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273686798 |
| ISBN 13: |
9780273686798 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
13 May, 2004 |
| Pages: |
408 |
| Description: |
"Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic. |
| Synopsis: |
This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in Action extended examples. Students can sharpen their marketing skills by studying the detailed sample marketing plan in Appendix 1 and gain hands-on experience in developing marketing plans using the Marketing Plan Pro software included with this text. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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