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Item Details
| Title:
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ESSENTIAL GUIDE TO MARKETING PLANNING
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| By: |
Marian Burk Wood |
| Format: |
Paperback |
| List price:
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£24.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0273773631 |
| ISBN 13: |
9780273773634 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
15 July, 2013 |
| Pages: |
328 |
| Description: |
This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. |
| Synopsis: |
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills. |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Returnable |
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