MARKETING by Michael J. Baker (Editor) ( 9780415213967 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MARKETING
CRITICAL PERSPECTIVES ON BUSINESS AND MANAGEMENT

By:

Michael J. Baker (Editor)

Format:

Hardback

List price:

£1,400.00

Our price:

£1,358.00

Discount:

3% off

You save:

£42.00

ISBN 10:

0415213967

ISBN 13:

9780415213967

Availability:

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

15 February, 2001

Series:

Critical Perspectives on Business and Management

Pages:

3080

Description:

This set gathers together articles charting the development and current debates on marketing. The material has been arranged thematically to help navigate the reader through this field.

Synopsis:

Parallel to the continuing growth of interest in marketing has developed a concern for the history of marketing thought and for the evolution of marketing theory. This concern is mirrored by the introduction of many courses at both undergraduate and graduate level which address these topics. However, the relevant sources themselves remain difficult to access, especially those that are over fifteen years old. Gathering together the seminal contributions to the development of the marketing discipline, this multi-volume set combines the best of both the American and European literature on the topic covering a period of over 70 years. The most comprehensive reference work of its kind, this set includes 162 articles charting both the development and the current debates in the field. The material has been arranged thematically to help navigate the reader through the field, and includes a new introduction and a thorough index, making this set an invaluable reference tool for both academics and practitioners in the field.

Illustrations:

index

Publication:

Imprint:

Routledge

Returns:

Returnable

Some other items by this author:

BUSINESS AND MANAGEMENT RESEARCH (PB)

DIALOGUE, ARGUMENTATION AND EDUCATION

DIALOGUE, ARGUMENTATION AND EDUCATION (HB)

DICTIONARY OF MARKETING AND ADVERTISING (PB)