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Item Details
| Title:
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MARKET NEW PRODUCTS SUCCESSFULLY
USING SIMULATED TEST MARKET TECHNOLOGY |
| By: |
Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf |
| Format: |
Hardback |
| List price:
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£94.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0739111795 |
| ISBN 13: |
9780739111796 |
| Publisher: |
LEXINGTON BOOKS |
| Pub. date: |
2 February, 2006 |
| Pages: |
368 |
| Synopsis: |
Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process. |
| Publication: |
US |
| Imprint: |
Lexington Books |
| Returns: |
Returnable |
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