MARKETING LOGISTICS by Martin Christopher, Helen Peck ( 9780750652247 )

Item Details

Title:

MARKETING LOGISTICS

By:

Martin Christopher, Helen Peck

Format:

Paperback

List price:

£49.99

Our price:

£44.99

Discount:

10% off

You save:

£5.00

ISBN 10:

0750652241

ISBN 13:

9780750652247

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

9 May, 2003

Edition:

2nd Revised edition

Pages:

172

Description:

Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

Synopsis:

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Illustrations:

1, black & white illustrations

Publication:

Imprint:

Butterworth-Heinemann Ltd

Returns:

Returnable

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