| Title:
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RELATIONSHIP MARKETING
CREATING STAKEHOLDER VALUE |
| By: |
Martin Christopher, Adrian Payne, David Ballantyne |
| Format: |
Paperback |
| List price:
|
£45.99 |
| Our price: |
£41.39 |
| Discount: |
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£4.60 |
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| ISBN 10: |
0750648392 |
| ISBN 13: |
9780750648394 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
30 October, 2002 |
| Pages: |
264 |
| Description: |
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy. |
| Synopsis: |
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. |
| Illustrations: |
1, black & white illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |