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Item Details
Title:
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RELATIONSHIP MARKETING
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By: |
Martin Christopher, Adrian Payne, David Ballantyne |
Format: |
Electronic book text |
List price:
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£33.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1136368930 |
ISBN 13: |
9781136368936 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
30 October, 2002 |
Pages: |
264 |
Synopsis: |
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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