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Item Details
| Title:
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RELATIONSHIP MARKETING
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| By: |
Martin Christopher, Adrian Payne, David Ballantyne |
| Format: |
Electronic book text |
| List price:
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£33.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1136368957 |
| ISBN 13: |
9781136368950 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
30 October, 2002 |
| Pages: |
264 |
| Synopsis: |
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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