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Item Details
Title: MODERATING FOCUS GROUPS
By: Richard A. Krueger
Format: Paperback

List price: £84.00
Our price: £75.60
Discount:
10% off
You save: £8.40
ISBN 10: 0761908218
ISBN 13: 9780761908210
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS INC
Pub. date: 24 July, 1997
Series: Focus Group Kit
Pages: 136
Description: This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups.
Synopsis: This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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