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Item Details
| Title:
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DESIGNING HEALTH COMMUNICATION CAMPAIGNS
WHAT WORKS? |
| By: |
Thomas E. Backer, Everett M. Rogers, Pradeep Sopory |
| Format: |
Paperback |
| List price:
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£84.00 |
| Our price: |
£75.60 |
| Discount: |
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| You save:
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£8.40 |
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| ISBN 10: |
0803943326 |
| ISBN 13: |
9780803943322 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
30 April, 1992 |
| Pages: |
181 |
| Description: |
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. |
| Synopsis: |
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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