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Item Details
| Title:
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PUBLIC RELATIONS METRICS
RESEARCH AND EVALUATION |
| By: |
Betteke van Ruler (Editor), Ana Tkalac Vercic (Editor), Dejan Vercic (Editor) |
| Format: |
Electronic book text |
| List price:
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£36.95 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
113559323X |
| ISBN 13: |
9781135593230 |
| Publisher: |
TAYLOR & FRANCIS EBOOKS |
| Pub. date: |
28 May, 2008 |
| Series: |
Routledge Communication Series |
| Pages: |
608 |
| Synopsis: |
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. |
| Illustrations: |
36 black & white tables |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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