INSPIRATION by Nicholas Ind, C. Watt ( 9781349514793 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

INSPIRATION
CAPTURING THE CREATIVE POTENTIAL OF YOUR ORGANIZATION

By:

Nicholas Ind, C. Watt

Format:

Paperback

List price:

£44.99

Our price:

£39.37

Discount:

12.5% off

You save:

£5.62

ISBN 10:

1349514799

ISBN 13:

9781349514793

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

PALGRAVE MACMILLAN

Pub. date:

1 January, 2004

Edition:

Softcover reprint of the original 1st ed. 2004

Pages:

173

Synopsis:

This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

Illustrations:

biography

Publication:

Imprint:

Palgrave Macmillan

Returns:

Returnable

Some other items by this author:

BEYOND BRANDING

BEYOND BRANDING (PB)

BRAND DESIRE

BRAND DESIRE (HB)