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Item Details
| Title:
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STRATEGY
AN INTERNATIONAL PERSPECTIVE |
| By: |
Bob De Wit, Ron Meyer |
| Format: |
Paperback |
| List price:
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£54.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1408082675 |
| ISBN 13: |
9781408082676 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
3 June, 2014 |
| Edition: |
5th Revised edition |
| Pages: |
928 |
| Description: |
Takes a truly global perspective. This edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world, and includes strategic thinking philosophies from these countries. |
| Synopsis: |
Now in its fifth edition, Strategy takes a truly global perspective. Retaining the unique 'paradox' approach of the previous editions whereby a series of contrasting viewpoints, readings and cases are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world, and includes strategic thinking philosophies from these countries. Unlike many other books on the subject, the philosophy at the heart of Bob de Wit's Strategy text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This new edition bridges West and East, North and South, with readings, cases, quotes, and insights from around the globe. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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