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Item Details
| Title:
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DEVELOPING QUESTIONS FOR FOCUS GROUPS
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| By: |
Richard A. Krueger |
| Format: |
Electronic book text |
| List price:
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£37.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1452249989 |
| ISBN 13: |
9781452249988 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
28 September, 2012 |
| Edition: |
1st edition |
| Series: |
Focus Group Kit 3 |
| Description: |
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. |
| Synopsis: |
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, asking participants to make lists, make report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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