THE MANAGEMENT GAME OF COMMUNICATION by Peggy Simcic Bronn (Editor), Ansgar Zerfass (Editor), Stefania Romenti (Editor) ( 9781786357168 )

Item Details

Title:

THE MANAGEMENT GAME OF COMMUNICATION

By:

Peggy Simcic Bronn (Editor), Ansgar Zerfass (Editor), Stefania Romenti (Editor)

Format:

Hardback

List price:

£95.99

Our price:

£86.39

Discount:

10% off

You save:

£9.60

ISBN 10:

178635716X

ISBN 13:

9781786357168

Availability:

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Stock:

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Publisher:

EMERALD PUBLISHING LIMITED

Pub. date:

5 September, 2016

Series:

Advances in Public Relations and Communication Management 1

Pages:

320

Description:

The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.

Synopsis:

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end - it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.

Publication:

Imprint:

Emerald Publishing Limited

Returns:

Returnable

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