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Item Details
| Title:
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ANNUAL EDITION: MARKETING
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| By: |
John E. Richardson |
| Format: |
Paperback |
| List price:
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£21.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0072838213 |
| ISBN 13: |
9780072838213 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
12 December, 2002 |
| Edition: |
25th edition |
| Language: |
English, Multiple languages |
| Description: |
The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning. |
| Synopsis: |
The articles selected for this Annual Editions reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online. |
| Publication: |
US |
| Imprint: |
McGraw-Hill Inc.,US |
| Returns: |
Non-returnable |
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