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Item Details
Title: ANNUAL EDITIONS: MARKETING
By: John E. Richardson
Format: Paperback

List price: £34.99


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ISBN 10: 0073528641
ISBN 13: 9780073528649
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 February, 2011
Edition: 34th Revised edition
Series: Annual Editions
Pages: 176
Description: Provides access to a range of articles from some of the most respected magazines, newspapers, and journals. This title features articles that are authored by prominent scholars, researchers, and commentators writing for a general audience.
Synopsis: "The Annual Editions" series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. "Annual Editions" are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. "The Annual Editions" volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online Instructor's Resource Guide with testing materials. "Using Annual Editions in the Classroom" is a general guide that provides a number of interesting and functional ideas for using "Annual Editions" readers in the classroom.
Illustrations: black & white illustrations, black & white line drawings, black & white
Publication: US
Imprint: McGraw Hill Higher Education
Returns: Returnable
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