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Item Details
Title: MARKETING
Volume: 2007-2008
By: John E. Richardson
Format: Paperback

List price: £24.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0073379883
ISBN 13: 9780073379883
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 October, 2006
Edition: 29th Revised edition
Series: Annual Editions
Pages: 224
Description: Provides access to articles selected from the best of the public press. This work's organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; an index; and an instructor's resource guide with testing materials.
Synopsis: This twenty-ninth edition of "Annual Editions: Marketing" provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor's resource guide with testing materials. "Using Annual Editions in the Classroom" is offered as a practical guide for instructors. "Annual Editions" titles are supported by a student website.
Publication: US
Imprint: McGraw Hill Higher Education
Returns: Non-returnable
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