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Item Details
Title:
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ANNUAL EDITIONS: MARKETING
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Volume: |
12/13 |
By: |
John E. Richardson, Nisreen N. Bahnan |
Format: |
Paperback |
List price:
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£34.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0073528706 |
ISBN 13: |
9780073528700 |
Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
Pub. date: |
1 April, 2012 |
Edition: |
35th Revised edition |
Series: |
Annual Editions |
Pages: |
192 |
Description: |
Part of the "The Annual Editions" series, this title provides convenient, inexpensive access to a various range of advanced articles from some of the respected magazines, newspapers, and journals. This title features over 300 periodical sources. |
Synopsis: |
"The Annual Editions" series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. "Annual Editions" are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. "Annual Editions" volumes have a number of organizational features designed to make them especially valuable for classroom use: a general introduction; an annotated table of contents; a topic guide; an annotated listing of supporting World Wide Web sites; "Learning Outcomes" and a brief overview at the beginning of each unit; and a "Critical Thinking" section at the end of each article. Each volume also offers an online Instructor's Resource Guide with testing materials. "Using Annual Editions in the Classroom" is a general guide that provides a number of interesting and functional ideas for using "Annual Editions" readers in the classroom. Visit the website for more details. |
Publication: |
US |
Imprint: |
McGraw Hill Higher Education |
Returns: |
Returnable |
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