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Item Details
Title: ANNUAL EDITIONS: MARKETING
Volume: 12/13
By: John E. Richardson, Nisreen N. Bahnan
Format: Paperback

List price: £34.99


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ISBN 10: 0073528706
ISBN 13: 9780073528700
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 April, 2012
Edition: 35th Revised edition
Series: Annual Editions
Pages: 192
Description: Part of the "The Annual Editions" series, this title provides convenient, inexpensive access to a various range of advanced articles from some of the respected magazines, newspapers, and journals. This title features over 300 periodical sources.
Synopsis: "The Annual Editions" series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. "Annual Editions" are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. "Annual Editions" volumes have a number of organizational features designed to make them especially valuable for classroom use: a general introduction; an annotated table of contents; a topic guide; an annotated listing of supporting World Wide Web sites; "Learning Outcomes" and a brief overview at the beginning of each unit; and a "Critical Thinking" section at the end of each article. Each volume also offers an online Instructor's Resource Guide with testing materials. "Using Annual Editions in the Classroom" is a general guide that provides a number of interesting and functional ideas for using "Annual Editions" readers in the classroom. Visit the website for more details.
Publication: US
Imprint: McGraw Hill Higher Education
Returns: Returnable
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