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Item Details
Title:
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PRINCIPLES AND PRACTICE OF MARKETING
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By: |
David Jobber |
Format: |
Paperback / softback |
List price:
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£40.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
007710708X |
ISBN 13: |
9780077107086 |
Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
Pub. date: |
1 November, 2003 |
Edition: |
4 ed |
Pages: |
976 |
Description: |
Contains introductory marketing modules at undergraduate or MBA level. This book covers topics led by contemporary practice and informed by research. It offers lecturers and students a range of cases, vignettes and adverts, a variety of Internet exercises, ethical dilemmas and chapter reviews, and a package of extra resources online. |
Illustrations: |
col. Illustrations, col. map, col. port. |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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