Title:
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GLOBAL MARKETING
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By: |
Warren J. Keegan |
Format: |
Paperback |
List price:
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£44.99 |
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further information.
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ISBN 10: |
0131224530 |
ISBN 13: |
9780131224537 |
Publisher: |
PEARSON EDUCATION LIMITED |
Pub. date: |
30 April, 2003 |
Edition: |
3 International ed |
Pages: |
666 |
Description: |
For undergraduate courses in International Marketing. Also appropriate at the MBA level if used with supplemental casebook. The third edition, like its predecessors, offers a concise, authoritative introduction to the field. |
Illustrations: |
Illustrations (some col.), col. maps, ports. |
Returns: |
Returnable |