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Item Details
Title: GLOBAL MARKETING
By: Warren J. Keegan
Format: Paperback

List price: £54.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0273766716
ISBN 13: 9780273766711
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 29 March, 2012
Edition: Global ed of 7th revised ed
Pages: 600
Synopsis: For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
Illustrations: col. Illustrations
Returns: Returnable
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