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Item Details
| Title:
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GLOBAL MARKETING MANAGEMENT
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| By: |
Warren J. Keegan, Svend Hollensen, Ilan Alon |
| Format: |
Hardback |
| List price:
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£159.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0136157394 |
| ISBN 13: |
9780136157397 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
15 April, 2013 |
| Edition: |
United States ed of 8th revised ed |
| Pages: |
480 |
| Description: |
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. |
| Synopsis: |
The leading MBA text in international marketing-with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
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