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Item Details
| Title:
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ESSENTIAL GUIDE TO MARKETING PLANNING
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| By: |
Marian Burk Wood |
| Format: |
Paperback |
| List price:
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£25.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273725769 |
| ISBN 13: |
9780273725763 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
3 June, 2010 |
| Edition: |
2nd edition |
| Pages: |
328 |
| Synopsis: |
Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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