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Item Details
Title: ESSENTIALS OF GLOBAL MARKETING
By: Svend Hollensen
Format: Paperback

List price: £65.99
Our price: £61.04
Discount:
7.5% off
You save: £4.95
ISBN 10: 0273756540
ISBN 13: 9780273756545
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 5 available
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 1 June, 2012
Edition: 2nd Revised edition
Pages: 560
Description: Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Synopsis: Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Illustrations: Illustrations, maps
Publication: UK
Imprint: Financial Times Prentice Hall
Returns: Returnable
Some other items by this author:
BUSINESS-TO-BUSINESS MARKETING MANAGEMENT (PB)
ESSENTIALS OF GLOBAL MARKETING (PB)
GLOBAL MARKETING
GLOBAL MARKETING
GLOBAL MARKETING
GLOBAL MARKETING (PB)
GLOBAL MARKETING (PB)
GLOBAL MARKETING (PB)
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT: INTERNATIONAL EDITION (PB)
MARKETING MANAGEMENT
MARKETING MANAGEMENT (PB)
MARKETING MANAGEMENT (PB)
MARKETING MANAGEMENT (PB)
MARKETING MANAGEMENT WITH GLOBAL MARKETING WITH EFFECTIVE BUSINESS COMMUNICATION WITH MANAGING ACROSS CULTURES (PB)
MARKETING MANAGEMENT, 3RD EDN
MARKETING PLANNING (PB)
MARKETING RESEARCH (PB)
MARKETING: A RELATIONSHIP PERSPECTIVE (HB)
MULTI PACK: MARKETING MANAGEMENT:A RELATIONSHIP APPROACH WITH MARKETING IN PRACTICE CASE STUDIES DVD:VOLUME 1
ONEKEY BLACKBOARD: GLOBAL MARKETING
ONEKEY COURSECOMPASS: GLOBAL MARKETING
ONLINE COURSE PACK: GLOBAL MARKETING
THE QUINTESSENCE OF MARKETING (HB)
THE QUINTESSENCE OF MARKETING (PB)

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