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Item Details
| Title:
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THE QUINTESSENCE OF MARKETING
WHAT YOU REALLY NEED TO KNOW TO MANAGE YOUR MARKETING ACTIVITIES |
| By: |
Nils Bickhoff, Svend Hollensen, Marc Oliver Opresnik |
| Format: |
Paperback |
| List price:
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£35.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3662524252 |
| ISBN 13: |
9783662524251 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
17 September, 2016 |
| Edition: |
Softcover reprint of the original 1st ed. 2014 |
| Series: |
Quintessence Series |
| Pages: |
144 |
| Description: |
In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans. |
| Synopsis: |
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.Having read this book:You will have a basic understanding of marketing and the process of marketing managementYou will know the most important marketing instruments and how they interactYou can develop your own marketing plan based on the Quintessential Marketing Arena |
| Illustrations: |
46 Illustrations, black and white; VI, 144 p. 46 illus. |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |
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