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Item Details
Title: INTERNATIONAL BUSINESS
A FIRST COURSE
By: Stuart Wall, Bronwen Rees, Sonal Minocha
Format: Paperback

List price: £52.99


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ISBN 10: 0273723723
ISBN 13: 9780273723721
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 9 September, 2009
Edition: 3rd Revised edition
Pages: 472
Synopsis: International Businessprovides a clear and concise introduction to the environment and functions of international business. It explains in straightforward language the economic and financial underpinnings of international trade, the more subtle organisational and cultural issues, and the managerial challenges which face organisations of all types and sizes. In particular, it provides up-to-the-minute coverage of recent global events ? the economic downturn and uncertainty in financial markets.It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications. It is especially suitable for non-specialist students of business.
Illustrations: Illustrations
Publication: UK
Imprint: Financial Times Prentice Hall
Returns: Returnable
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