INTERNATIONAL BUSINESS by Stuart Wall, Sonal Minocha ( 9781292016689 )

Item Details

Title:

INTERNATIONAL BUSINESS

By:

Stuart Wall, Sonal Minocha

Format:

Paperback

List price:

£59.99

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£55.49

Discount:

7.5% off

You save:

£4.50

ISBN 10:

129201668X

ISBN 13:

9781292016689

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Stock:

Currently 2 available

Publisher:

PEARSON EDUCATION LIMITED

Pub. date:

16 April, 2015

Edition:

4th Revised edition

Pages:

416

Synopsis:

We live in a global economy in which over one quarter of the world's recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi. This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.

Publication:

Imprint:

Pearson Education Limited

Returns:

Returnable

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APPLIED ECONOMICS (PB)