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Item Details
| Title:
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MARKETING PRINCIPLES AND BEST PRACTICES
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| By: |
K. Hoffman |
| Format: |
Paperback |
| List price:
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£39.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0324305729 |
| ISBN 13: |
9780324305722 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
27 January, 2005 |
| Edition: |
3rd ed. |
| Series: |
Advantage Series S. |
| Pages: |
640 |
| Synopsis: |
Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation. |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Non-returnable |
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