 |
|
|
Item Details
| Title:
|
SERVICES MARKETING, INTERNATIONAL EDITION
|
| By: |
K. Hoffman, John Bateson |
| Format: |
Paperback |
| List price:
|
£74.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0538476451 |
| ISBN 13: |
9780538476454 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
8 September, 2010 |
| Edition: |
International Edition |
| Pages: |
488 |
| Description: |
Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. |
| Synopsis: |
Bateson and Hoffman's SERVICES MARKETING, 4e, International Edition examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the book feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." The Fourth Edition of this proven book draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving you valuable insights and skills to help you understand-and succeed in-today's business environment. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|