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Item Details
| Title:
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SERVICES MARKETING
CONCEPTS, STRATEGIES, & CASES |
| By: |
K. Hoffman, John Bateson |
| Format: |
Hardback |
| List price:
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£68.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1285429788 |
| ISBN 13: |
9781285429786 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 January, 2016 |
| Edition: |
5th edition |
| Pages: |
480 |
| Synopsis: |
Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances. |
| Publication: |
US |
| Imprint: |
Cengage Learning, Inc |
| Returns: |
Returnable |
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