 |
|
|
Item Details
| Title:
|
POSTMODERN MARKETING
|
| By: |
Stephen Brown |
| Format: |
Paperback |
| List price:
|
£18.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0415109825 |
| ISBN 13: |
9780415109826 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
1 July, 1995 |
| Series: |
Consumer Research & Policy Series |
| Pages: |
208 |
| Description: |
This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most easily be applied to marketing activity. |
| Synopsis: |
This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism. |
| Illustrations: |
facsimiles |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|