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Item Details
| Title:
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ROMANCING THE MARKET
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| By: |
Stephen Brown (Editor), Bill Clarke (Editor), Anne Marie Doherty (Editor) |
| Format: |
Paperback |
| List price:
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£64.99 |
| Our price: |
£63.04 |
| Discount: |
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| You save:
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£1.95 |
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| ISBN 10: |
0415184185 |
| ISBN 13: |
9780415184182 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
3 December, 1998 |
| Series: |
Routledge Interpretive Marketing Research |
| Pages: |
312 |
| Description: |
Marketing and consumer research are dominated by neo-classical ideals of the Enlightenment such as rigour, dispassion and a search for scientific truth. In a series of essays this text challenges these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. In the INTERPRETATIVE MARKET RESEARCH series. |
| Synopsis: |
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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