| Title:
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CONSUMER RESEARCH
POSTCARDS FROM THE EDGE |
| By: |
Stephen Brown (Editor), Darach Turley (Editor) |
| Format: |
Paperback |
| List price:
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£54.99 |
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£53.34 |
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£1.65 |
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| ISBN 10: |
0415173175 |
| ISBN 13: |
9780415173179 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
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| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
18 December, 1997 |
| Pages: |
424 |
| Description: |
This volume collates essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; and poststructuralism in marketing. |
| Synopsis: |
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research |
| Illustrations: |
24 figures, 17 photographs |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |