Visit our new collection website
www.collectionsforschool.co.uk
SCHOOL BOOKS
KEY STAGES
BEST SELLERS
BOOK AWARDS
NEW FICTION
HOME
FURTHER EDUCATION
SECONDARY
PRIMARY
COLLECTIONS
VIEW BASKET
CHECK-OUT
MY ACCOUNT
HELP
Title / ISBN13
ISBN / EAN
Author
Publisher
Series
Category
Email:
Subscribe to news & offers:
Need assistance?
Log In/Register
CATEGORY BROWSE
Arts
Agriculture
Biography
Business
Children's
Computing
Earth Sciences
Economics
Educational
Engineering
English Language Teaching (ELT)
Environment
Family
Fiction
Finance
Geography
Home
Humanities
Industry
Information
Information Technology
Interdisciplinary Subjects
Language
Law
Leisure Interests
Literature
Mathematics
Medicine
Planning
Practical Interests
Reference
Science
Social Sciences
Sport
Technology
Travel
Veterinary Science
ABOUT US
About Us
Contact Us
Terms & Conditions
Item Details
Title:
FREE GIFT INSIDE!
FORGET THE CUSTOMER, DEVELOP MARKETEASE
By:
Stephen Brown
Format:
Paperback
List price:
£16.99
Our price:
£12.40
Discount:
27
% off
You save:
£4.59
ISBN 10:
1841125466
ISBN 13:
9781841125466
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
JOHN WILEY AND SONS LTD
Pub. date:
19 September, 2003
Pages:
300
Description:
Free Gift Inside! argues that corporations should stop chasing customers and get customers to chase them instead. This revolutionary idea is based on the fact that titillating, teasing, and tormenting customers is a better way to drive them to a product than the already ubiquitous customer--oriented marketing.
Synopsis:
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. aeo Based on the article "Torment Your Customers (Theya ll Love It" which Harvard Busines Review chose as one of 2002a s Six Breakthrough Ideas aeo A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
Publication:
UK
Imprint:
Capstone Publishing Ltd
Returns:
Returnable
Some other items by this author:
50 FIT TIPS
50 FIT TIPS (PB)
AFFENPUG ACTIVITIES AFFENPUG TRICKS, GAMES & AGILITY INCLUDES
AGENTS AND DEALERS (PB)
AGENTS AND DEALERS (PB)
AMISH ABSTRACTIONS (HB)
APPEL: THE STORY OF A EUROPEAN FAMILY IN INDONESIA AND JAPANESE CONCENTRATION CAMP
ARCTIC WINGS
BACK TO THE FUTURE (PB)
BRAND MASCOTS
BRAND MASCOTS
BRAND MASCOTS
BRAND MASCOTS (HB)
BRAND MASCOTS (PB)
BRANDS AND BRANDING
BRANDS AND BRANDING (HB)
BRANDS AND BRANDING (PB)
CONSUMER PSYCHOLOGY FOR MARKETING (PB)
CONSUMER RESEARCH
CONSUMER RESEARCH
CONSUMER RESEARCH
CONSUMER RESEARCH
CONSUMER RESEARCH
CONSUMER RESEARCH (HB)
CONSUMER RESEARCH (PB)
CONSUMING BOOKS
CONSUMING BOOKS
CONSUMING BOOKS
CONSUMING BOOKS
CONSUMING BOOKS
CONSUMING BOOKS (HB)
CONSUMING BOOKS (PB)
CONTEMPORARY COLOPROCTOLOGY (HB)
CRIMINOLOGY
CRIMINOLOGY
CRIMINOLOGY
DE GAULLE (PB)
DROP A FIVER THROUGH MY DOOR (PB)
ESSENTIALS OF SOFTWARE TESTING (HB)
FACEBOOK BOOK
FACEBOOK BOOK (PB)
FAIL BETTER! (PB)
FAIL BETTER! (PB)
FAR EASTERN MATCHBOX LABELS
FLORINE STETTHEIMER (HB)
FREE GIFT INSIDE!!
FREE GIFT INSIDE!!
FROM THE MARGINS (PB)
FUNDAMENTALS OF DIGITAL LOGIC
FUNDAMENTALS OF DIGITAL LOGIC W/VHDL DES
FUNDAMENTALS OF DIGITAL LOGIC WITH VERILOG DESIGN
FUNDAMENTALS OF DIGITAL LOGIC WITH VERILOG DESIGN (HB)
FUNDAMENTALS OF DIGITAL LOGIC WITH VHDL DESIGN WITH CD-ROM (HB)
FUNDAMENTALS OF DIGITAL LOGIC WITH VHDL DESIGN WITH CD-ROM (PB)
FUNDAMENTALS OF DIGITAL LOGIC WITH VHDL DESIGN WITH CD-ROM (PB)
FUTURE ME (PB)
GLACIAL LANDSYSTEMS
HARWICH FERRIES (PB)
HERSHMAN AND MCFARLANE:
HISTORICAL DICTIONARY OF MEDIEVAL PHILOSOPHY AND THEOLOGY (HB)
HISTORY AS THERAPY (PB)
HISTORY AS THERAPY - ALTERNATIVE HISTORY AND NATIONALIST IMAGININGS IN RUSSIA (PB)
IMAGINING MARKETING
IMAGINING MARKETING
IMAGINING MARKETING
IMAGINING MARKETING
IMAGINING MARKETING
IMAGINING MARKETING
IMAGINING MARKETING (HB)
IMAGINING MARKETING (PB)
IMPROVE YOUR ENGLISH: ENGLISH IN EVERYDAY LIFE (DVD W/ BOOK)
IMPROVE YOUR ENGLISH: ENGLISH IN THE WORKPLACE
IN SEARCH OF CENTER (PB)
IN SEARCH OF CENTER: ...RAMBLINGS ON LIFE AND SPORT
INSIGHTS INTO MATHEMATICAL THOUGHT (PB)
JEWISH AMERICAN LITERATURE SINCE 1945
LEARNING BEYOND THE CLASSROOM
MARKETING
MARKETING - THE RETRO REVOLUTION (HB)
MARKETING - THE RETRO REVOLUTION (PB)
MARKETING APOCALYPSE
MARKETING APOCALYPSE
MARKETING APOCALYPSE
MARKETING APOCALYPSE
MARKETING APOCALYPSE (HB)
MARKETING APOCALYPSE (PB)
MY NEW RACE
MY NEW RACE (PB)
OCCUPATIONAL HAZARDS (PB)
OPEN AND DISTANCE LEARNING
OPEN AND DISTANCE LEARNING
OPEN AND DISTANCE LEARNING
OPEN AND DISTANCE LEARNING (HB)
OPEN AND DISTANCE LEARNING (PB)
PORTRAITS; PATIENTS AND PSYCHIATRISTS (PB)
POSTMODERN MARKETING (HB)
POSTMODERN MARKETING (PB)
POSTMODERN MARKETING (PB)
POSTMODERN MARKETING TWO (PB)
PRESTIGE
PROCEEDINGS OF THE MARKETING ESCHATOLOGY RETREAT (PB)
PROCEEDINGS OF THE MARKETING ILLUMINATIONS SPECTACULAR (PB)
RELENTLESS METTLE - MY CANCER, MY RULES
RELENTLESS METTLE - MY CANCER, MY RULES (PB)
RETAIL WAREHOUSE PARKS (PB)
RETHINKING CANADIAN AID
RETHINKING CANADIAN AID
RETHINKING CANADIAN AID
RETHINKING CANADIAN AID
RETHINKING CANADIAN AID (PB)
RETHINKING CANADIAN AID (PB)
REVOLUTIONARY NOSTALGIA
RILKE'S VENICE (HB)
ROMANCING THE MARKET
ROMANCING THE MARKET
ROMANCING THE MARKET
ROMANCING THE MARKET
ROMANCING THE MARKET (HB)
ROMANCING THE MARKET (PB)
STRUGGLING FOR EFFECTIVENESS (HB)
STRUGGLING FOR EFFECTIVENESS (PB)
THE AGE OF REASONS
THE GECKOS OF BELLAPAIS (HB)
THE INNER TRIATHLETE ... FOREVER ABLAZE (PB)
THE INNER TRIATHLETE : FOREVER ABLAZE
THE LANGUAGE OF BIRDS (PB)
THE LOST LOGO (PB)
THE MARKETING CODE (HB)
THE MARKETING CODE (PB)
THE PENGUIN'S PROGRESS (PB)
THE RADICAL PEDAGOGIES OF SOCRATES AND FREIRE
THE RADICAL PEDAGOGIES OF SOCRATES AND FREIRE
THE RADICAL PEDAGOGIES OF SOCRATES AND FREIRE
THE RADICAL PEDAGOGIES OF SOCRATES AND FREIRE
THE RADICAL PEDAGOGIES OF SOCRATES AND FREIRE
THE RADICAL PEDAGOGIES OF SOCRATES AND FREIRE (HB)
THE RADICAL PEDAGOGIES OF SOCRATES AND FREIRE (PB)
THE SECURITIZATION OF FOREIGN AID (HB)
THE TRAVELING JESUS ROADSHOW
TIME, SPACE AND THE MARKET (HB)
TIME, SPACE AND THE MARKET (PB)
TIME, SPACE, AND THE MARKET
TIME, SPACE, AND THE MARKET
TIME, SPACE, AND THE MARKET
TRUMPINGTON THROUGH TIME
TRUMPINGTON THROUGH TIME (PB)
UNDER THE DEVIL TREE (PB)
WIZARD! (PB)
WRITING ACROSS THE CURRICULUM (PB)
WRITING ACROSS THE CURRICULUM (PB)
WRITING MARKETING
WRITING MARKETING (HB)
WRITING MARKETING (PB)
TOP SELLERS IN THIS CATEGORY
The Challenger Sale
(Paperback)
By:
Brent Adamson, Matthew Dixon
Penguin Books Ltd
Our Price :
£12.40
Blue Ocean Strategy, Expanded
(Hardback)
By:
W.Chan Kim, Renee A. Mauborgne
Harvard Business Review Press
Our Price :
£19.55
Pitch Anything
(Hardback)
By:
Oren Klaff
McGraw-Hill Education - Europe
Our Price :
£13.13
The 22 Immutable Laws Of Marketing
(Paperback)
By:
Al Ries, Jack Trout
Profile Books Ltd
Our Price :
£7.29
The Automatic Customer
(Paperback)
By:
John Warrillow
Penguin Books Ltd
Our Price :
£8.02
BROWSE FOR BOOKS IN RELATED CATEGORIES
ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
business & management
sales & marketing
Information provided by
www.pickabook.co.uk
SHOPPING BASKET
Your basket is empty
Total Items:
0
Tweet this!
Stumble Upon
Blogger
Delicious
Digg
Facebook
AddThis
NEW
Ramadan and Eid al-Fitr
By:
SARA KHAN
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
Learning
That''s My Story!: Drama for Confidence, Communication and C...
By:
ADAM POWER-ANNAND
The ability to communicate is an essential life skill for all children, underpinning their confidence, personal and social wellbeing, and sense of self.
Learning
Power of 2
By:
DAVID JOSEPH SHARP
Learning
Reading Lessons
By:
CAROL ATHERTON
Easter
Greg the Sausage Roll: Egg-cellent Easter Adventure
By:
MARK HOYLE
Easter
Dear Easter Bunny
By:
MAXINE LEE-MACKIE
Easter
We''re Going on an Egg Hunt
By:
GOLDIE HAWK
Picture Book
Bowerbird
By:
JULIA DONALDSON
Picture Book
Mummy and Me
By:
LYDIA BRIGHT
