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Title: HOW TO ESTABLISH A UNIQUE BRAND IN THE CONSULTING PROFESSION
POWERFUL TECHNIQUES FOR THE SUCCESSFUL PRACTITIONER
By: Alan Weiss
Format: Paperback

List price: £50.00
Our price: £45.00
Discount:
10% off
You save: £5.00
ISBN 10: 0470433949
ISBN 13: 9780470433942
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 5 December, 2001
Pages: 224
Description: Consulting is one of the fastest growing professions and ironically, it tends to grow no matter what the state of the economy. Many professionals turn to consulting as a career choice in an attempt to seek refuge from the insecurities of the corporate world, corporate downsizing, and the overall decrease of opportunity in flat organizations.
Synopsis: As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss--an internationally recognized expert in consulting and marketing--this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively. How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding. "Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed." --William C.Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
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