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Item Details
| Title:
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CENGAGE ADVANTAGE BOOKS: THIS IS PR
THE REALITIES OF PUBLIC RELATIONS |
| By: |
Doug Newsom, Judy Turk, Dean Kruckeberg |
| Format: |
Paperback |
| List price:
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£37.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0495568821 |
| ISBN 13: |
9780495568827 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
15 January, 2009 |
| Edition: |
10th edition |
| Pages: |
432 |
| Description: |
Suitable for the beginning student or the experienced public relations practitioner, this book covers the world of public relations with an emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations. |
| Synopsis: |
Ideal for the beginning student or the experienced public relations practitioner, This Is PR: The Realities of Public Relations covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
Wadsworth Publishing Co Inc |
| Returns: |
Returnable |
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