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Item Details
Title: CENGAGE ADVANTAGE BOOKS: THIS IS PR
THE REALITIES OF PUBLIC RELATIONS
By: Doug Newsom, Judy Turk, Dean Kruckeberg
Format: Paperback

List price: £37.99


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ISBN 10: 0495568821
ISBN 13: 9780495568827
Publisher: CENGAGE LEARNING, INC
Pub. date: 15 January, 2009
Edition: 10th edition
Pages: 432
Description: Suitable for the beginning student or the experienced public relations practitioner, this book covers the world of public relations with an emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations.
Synopsis: Ideal for the beginning student or the experienced public relations practitioner, This Is PR: The Realities of Public Relations covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.
Illustrations: illustrations
Publication: US
Imprint: Wadsworth Publishing Co Inc
Returns: Returnable
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